I’ve been playing around with attraction marketing for quite some time now and have been very excited by the possibilities it represents. However, for all the very smart concepts around it I’ve also seen a lot of confusion and misunderstanding around it, much of it in my own head!
Recently I decided to approach the new business model full on and to research, analyse and practice it so I can see how it really works, and tie up all the components. Why did I do this? Well several reasons really:
1) I love the idea of having an automated cash machine so that I am building other streams of income that don’t compete with my MLM but allow me to have a cash flow engine on the front of my residual income.
2) I think if we don’t move with the new technology and take advantage of Social Media (Web 2.0) we will be left crying on the sidewalk wondering what happened.
3) All Network Marketing leaders look for ways to help their group to be more productive and profitable and of course if we can make it easier then why not?
4) I have come to understand that if you want to be an effective marketer in any business you must learn to develop your own list of subscribers.
My background is in traditional Network Marketing and I have now been in the industry for 6 years, with 2 different companies. It has been an emotional and exciting journey and some parts of it have been better than others!
On the whole it has been an amazing journey of self discovery, personal development and I have come out the other end as an entrepreneur with a range of valuable skill sets which I don’t think I could have got in any other industry. (Certainly not in my previous roles as a fund administrator, banker and multi-tasking PA) I am thankful for that and to all the wonderful mentors and upline who have helped me to become the person that I am today.
All of that being said the only thing we can really be sure of is that things always change. Why should that then not be the case for Network Marketing? I joined a new emerging company which does things in a very different way to the first very ‘old school’ company which was a giant leap forward for me.
I learned about building culture and duplication in my organisation, and I learned how to leave the old school methods of buttons, flyers, parties and full on selling behind. Phew what a relief!
My new business model has a great training and support system in place that works without me, and also an easy autoship which completely scaled up the way we do business. Gone were the heavy monthly volume requirements along with the frontloading of tons of products for new members to ‘sell.’
When I first discovered the ‘7 Great Lies of Network Marketing,’ I found it irritating and enlightening all at the same time. Much of the content rang true with me in relation to the way we did things in my first company.
What irritated me was the way the marketing around the book seemed to lump all companies (even modern ones like mine) into the same old pile of … well if you’re not doing everything online and you’re daring to share something you’re excited about with your friends and family you are old school.
I admit I did not like the message and I even blogged about it at the time. I think it is damaging to the industry to advertise negative messages about Network Marketing companies. I still think that but I also understand that without a little ‘shock’ marketing nobody would bother reading it!
Many of the unscrupulous marketers have no clue what the company they are talking about is even doing… never mind how successful your individual sponsorship line may be. So what has changed? What caused me to reassess and actually buy Ann Sieg’s book despite some of the negative publicity around it?
Well I have been using Mike Dillard’s Magnetic Sponsoring system for quite some time now and I have been very impressed by the products and affiliate programme he offers. I have also made some great commissions on autopilot which gets the vote in my book!
The problem I came up against and I imagine many others come up against is how to actually implement what he teaches into a full and comprehensible step by step business model.
If I was to automate the business and monetize my leads then I needed to find a way to take it to the next level. Enter Renegade University. I initially dismissed this opening door because I presumed that it was a part of Ann Sieg’s system and at that time I wasn’t open to research.
Oh what a mistake! I nearly missed out on what for me has been some of the most enlightening and det